My Work

Portfolio Projects

A selection of projects spanning digital marketing, communications, and storytelling, across web, social, and video.

Digital Marketing & Web

Daxon Electrical - Website & Marketing

Managed the redevelopment of Daxon Electrical's online presence to improve professionalism, visibility, and customer engagement.

My Role

  • Built and managed a WordPress website
  • Wrote website copy and service pages
  • Developed marketing materials
  • Assisted with SEO implementation
  • Created social media content
  • Designed and sent EDM campaigns using ActiveCampaign
  • Managed Google Ads campaigns to drive lead generation

The screen recording above shows an EDM (Electronic Direct Mail) campaign created and sent through ActiveCampaign as part of the client's ongoing digital marketing strategy.

Skills Demonstrated

Digital Marketing SEO Website Management Content Creation Social Media Strategy EDM ActiveCampaign Google Ads Report Analysis Lead Generation
Visit daxonelectrical.com →

Storytelling & Video Production

Fault Lines - Documentary

Produced a short documentary investigating the impact of poor building practices on Victorian homeowners.

My Role

  • Conducted research and interviews
  • Developed story structure
  • Filmed and edited content
  • Created supporting promotional materials
  • Managed project production from concept to completion

Skills Demonstrated

Storytelling Video Production Interviewing Research Project Management Editing

Outcome

Delivered an investigative documentary that communicated complex issues through compelling real-life stories and evidence-based reporting.

That Paper Joint project photo 1 That Paper Joint project photo 2

Communications & PR

That Paper Joint - Communications Project

Created digital content and communications materials to support customer engagement for a Brunswick-based small business.

My Role

  • Developed website content
  • Researched and profiled local businesses
  • Conducted stakeholder outreach
  • Produced social media content
  • Assisted with community-focused communication initiatives

Skills Demonstrated

Communications Stakeholder Engagement Community Relations Copywriting Content Creation Social Media Management Audience Engagement

Audio & Production

"What We Were Wrong About" - Podcast Episode

Produced an episode of the podcast What We Were Wrong About, guiding it from concept through to a published episode available on Spotify.

My Role

  • Produced the episode from planning to release
  • Shaped the story structure and flow of conversation
  • Coordinated recording and post-production
  • Prepared the episode for publishing and distribution

Skills Demonstrated

Audio Production Storytelling Editing Project Management Content Creation
Listen on Spotify →

Just For Fun

Other Projects

Personalised Guess Who? game box featuring custom character faces Personalised Guess Who? game box and board with customised player photos Personalised Guess Who? game board with friends' faces and custom names

Personal Branding & Creative

Personalised "Guess Who?" Game

What happens when a marketer gets their hands on a childhood classic? Every face on the board got swapped out for real friends, complete with custom names like Jaida, Danny and Zavs. The result is the most chaotic, in-jokes-only edition of Guess Who? ever printed — where "Does your person have a fringe?" is a genuinely high-stakes question.

It started as a gift and turned into a tiny brand exercise: sourcing and retouching 24+ portraits, keeping a consistent look across every card, and laying it all out so it felt like the real thing on the shelf. Proof that the same eye for detail, personalisation and storytelling I bring to campaigns also makes for a very competitive games night.

Skills Demonstrated

Personalisation Branding Graphic Design Photo Editing Attention to Detail Creativity

The same personalisation and brand thinking on show here is exactly what I apply to client work — see the Daxon marketing project ↑

Broadcast & Print Experience

More Newsroom Experience

Newsroom Internship

Channel 7 News, Melbourne

Contributed to daily news production in a fast-paced commercial newsroom, observing editorial workflows from pitch to broadcast.

Reporter / Presenter

Triple R

Reported and presented on-air segments, conducting interviews and developing live broadcast skills.

Reporter & Producer

Newsline

Researched, wrote, and produced news stories across the full editorial pipeline.

Reporter

City Journal

Wrote local news and feature stories, conducting interviews with community members and stakeholders.

Like What You See?

I'd love to bring this energy and skill set to your team.

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